L’Oréal aims to empower its consumers to make sustainable choices. The Group is pursuing a number of initiatives to achieve this goal: transparently sharing information on the environmental and social impact of its products, assessing the footprint of every brand, raising consumer awareness, and making sustainable development more desirable.
of brands conducted a consumer awareness initiative, bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.
of new or renovated products have an improved environmental profile thanks to a new formula that reduces the environmental footprint.
« Our challenge : find keys to engage consumers towards a more responsible consumption »
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale